Based in Portofino, Niasca aims to preserve local traditions by redeveloping the countryside of the area and promoting its typical products such as olive oil, pesto and lemonade. The visual identity, through stamps, handwritten texts and watercolours, draws on the iconography of the place, pictorial, colourful and with a strong tourist vocation.
From 2014 to 2016 we designed for Niasca Portofino labels, packaging, catalogs, displays, van advertising, bags and t-shirts.
Credits / Gallery
img 4, 10
photo – Francesca Iòvene
styling – Marina Cinciripini e Sarah Richiuso